MyGlowRoots began with a single pressed seed and a belief that skincare should be as honest as the soil it comes from. We make plant-rooted formulas, slowly and in small batches, for a glow that lasts.
Est. 2018 · Portland
We started in a kitchen, cold-pressing rosehip by hand, chasing the lit-from-within glow that no bottle on the shelf seemed able to keep. So we grew our own.
Today, every MyGlowRoots formula still begins in the soil and ends in refillable amber glass — pressed in small batches, balanced by science, and never tested on anyone but us. Less, but better. Naturally beautiful, never compromised.
Every formula begins in the soil. We choose cold-pressed oils and whole botanical extracts over synthetic fillers — because skin recognises what comes from nature.
Gentle does not mean weak. We balance proven actives like bakuchiol and niacinamide with calming botanicals, so results never come at the cost of comfort.
Beauty should not cost the earth. We bottle in refillable amber glass and run a return-and-refill loop that keeps glass out of landfill — and 15% in your pocket.
We make formulas worth slowing down for. The warmth of oil between your palms, a breath before bed — self-care that feels like care.
To make clean, plant-rooted beauty that earns its place on your shelf — honest formulas that work, in packaging the earth can welcome back.
A world where beauty is grown, not extracted; where every bottle is refilled, not replaced; and where slowing down is the most radical thing you can do for your skin.
Founder Elena Voss starts cold-pressing rosehip in her grandmother's Portland kitchen, chasing the glow she remembered from childhood summers.
The Rosehip Glow Oil launches to a waitlist of 900. It sells out in a weekend — and the refill programme is born out of necessity.
We open our small-batch studio and partner with a botanical chemist, pairing folk wisdom with dermatologist testing on every formula.
Twelve formulas, four collections, and a community of 60,000 who refill rather than rebuy. Carbon-neutral shipping becomes standard.
Now stocked in independent apothecaries across three countries — still small-batch, still plant-rooted, still pressed with the same care.
"I never wanted to sell more. I wanted to make less, better — the way my grandmother kept one good oil on her shelf for a decade."
Elena grew up between a Portland greenhouse and her grandmother's garden in the Caucasus, where skincare meant whatever was ripe and pressed fresh. After a decade in clinical cosmetic science, she founded MyGlowRoots to close the gap between what works and what nature intended — formulas that are honest about their ingredients and gentle enough to use forever.
No synthetic fragrance, no fillers, no compromise.
Every formula, on sensitive and reactive skin.
Return the bottle, we refill it for 15% less.
Never tested on animals. Leaping Bunny certified.
Pressed in small batches to keep every drop alive.
If your skin doesn't love it, your money back.
We choose whole, traceable botanicals over synthetic shortcuts.
Full ingredient lists, real claims, no greenwashing. If we can't prove it, we don't say it.
We'd rather make twelve formulas we love than a hundred we don't. Less, but better.
We borrow from the earth and we give it back — in glass, in carbon, in care.
To skin, to animals, to the hands that grow our botanicals. Always.
"Three weeks in and my skin has never looked more like itself. It feels like a ritual, not a routine."
"The hair oil brought my scalp back to life. A little goes a long way and the rosemary scent is divine."
